• fifteen of the best

    The sports world has the Olympics. We have BEST. It’s always an honour to be recognized by our peers in the design industry. To us, it’s a confirmation that our thinking and design is of the world class standard we strive for. To our clients, it’s proof that the work we create stands out from the crowd. This year, we’re extremely pleased to have 15 finalists in the BEST Awards. All of our New Zealand studios are represented, across a range of categories from brand identity to public good. »
  • a not so reserved annual report

    In 2014 the Reserve Bank of New Zealand reached its 80th anniversary and to mark this milestone, Strategy designed the 2014–2015 Annual Report to both celebrate the past and look to the future. For the first time, the report was produced as a bespoke, fully responsive website. This was complemented by an accompanying printed edition. The report’s overarching concept, ‘Rounding Up 80 Years’, was represented by a striking, yet simplistic graphic and a historic timeline »
  • creative foundations

    We were initially engaged to re-evaluate and articulate the company’s brand identity, based on a brand narrative built around three simple words: ‘WE. CREATE. SPACE.’ From there, a comprehensive re-brand was commissioned. We created a contemporary, minimalist identity – one that reflects the company’s refreshed brand position as a modern, forward thinking and progressive architectural firm. Every touch-point in their communications mix was affected. A refined and »
  • backyard wonderland

    Media research revealed that TV advertising would be the most effective channel for Oderings Garden Centres. Our challenge was to develop a campaign that would grow brand awareness as well as drive sales. Our solution lay in a character we called Little Miss Oderings, who goes on an animated journey through magical landscapes. Bright, whimsical illustrations capture the inspiration of the Oderings brand, supported by compelling specials to drive customers in store. We extended »
  • the wind from the west

    The Lopdell Precinct is an arts and cultural development located in Titirangi. At its heart is West Auckland’s premier art gallery, formerly known as Lopdell House Gallery. Strategy was approached to re-brand the gallery, to reflect its contemporary vision and place within the precinct. Following a consultative process that included strategic workshops with key stakeholders from the Arts and the community, the name ‘Te Uru’ was established – having local and cultural significance »
  • our thinking—to get you thinking

    At Strategy, we are celebrating our network of five international studios and printing the fifth issue of our Strategy Thinking™ publication. Strategy Thinking™ is a self-produced publication that enables us to showcase how we help our clients and the thinking and creative that drives every facet of the work we do. Thinking 5 has a focus on the international; using in-depth case studies and articles to unravel some of the challenges that come with taking your brand to distant »
  • creative co—nnections

    With this in mind, we set out to facilitate design students with a fluid transition into the creative industry, designing a platform for industry based learning and authentic, real-world experiences. The experience connects students and industry, initiating relationships and providing insight. It works by connecting one studio and one student for one week, where the student is provided a desk in the heart of the studio environment. During this experience, students can continue »